About
Entrepreneurial spirit. Global vision.
Founded on the conviction that food trade can be both world-class and deeply trustworthy, Jiemerald Group serves importers and retailers across four continents.
01Statement
"We don't just ship product. We ship trust — vessel by vessel, pallet by pallet."
Pele Hajaj · Founder & Managing Director
02Leadership
Led by Pele Hajaj.
Q.
What defines Jiemerald?
A vertically integrated supply chain — fishing vessels, advanced Moroccan production facilities, and distribution networks reaching the United States, Canada, Europe and Africa. We control every link.
Q.
Why does ownership matter?
Owning the chain protects margin, traceability and quality. Every product we ship carries the weight of European certification and the relentless pursuit of consistency.
Q.
Who do you build for?
Serious distributors, retailers and HoReCa operators who need reliable monthly volumes, full audit-grade documentation, and a partner that ships trust at scale.
03Values
Six values, one principle.
Quality is not a department. It shapes how we hire, how we ship, and how we partner.
01
Vision-led
We build supply chains that anticipate the next decade of global food trade — not just the next quarter.
02
Partner first
Every shipment is a relationship. We measure success by repeat orders, not single transactions.
03
Craft + scale
Industrial precision delivered with the care and consistency of a family producer.
04
Uncompromising
European standards are the floor. Quality, traceability and food safety are non-negotiable.
05
Globally rooted
Atlantic vessels, Moroccan groves, retail shelves on four continents — one integrated chain.
06
Sustainably sourced
MSC chain of custody and responsible harvesting protect the resources we depend on.
04Milestones
A decade of building.
01
Founded
Jiemerald Group S.A.R.L. established in Ait Melloul, Morocco.
02
Vessel acquisition
First owned pelagic vessel begins Atlantic operations.
03
EU certification
IFS and BRCGS certifications obtained across all production lines.
04
North America
First framework contract with US and Canadian importers.
05
Vertical integration
12+ production lines operating under unified vessel-to-shelf model.
Atlantic operations · 30.3373° N
05By the numbers
Metric
0
Continents served
Metric
0+
Production lines
Metric
0/7
Cold-chain monitoring
Metric
0%
EU traceable
06Our Promise
Built for serious distributors.
PricingDirect manufacturer · No intermediaries
CustomRecipe & packaging development
VolumesReliable monthly · Framework contracts
DocumentationCustoms · Retail audit pack
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